Maarit – pronounced MAH-rit Finnish name meaning ‘Pearl’
Words matter, they can bring clarity and sometimes confusion, even my own name needs a little explanation. I have a Finnish mother and a British father. English is my first language, my degree subject and a cinch compared with Finnish!
TRANSFORMING IDEAS
INTO CAPTIVATING COPY
If you’re a small company that loves a pitch but dreads writing a blog, has marketing ideas but needs creative, compelling copy to build a platform, that’s where I can help.
Why is great copy or content so important? It’s not just about expressing what’s unique and desirable about your brand but developing a tone of voice and making sure it speaks directly to your audience.
My copywriting skills and PR experience deliver all this with well researched, high quality content that’s original, SEO friendly and can include regular updates which Google rewards with an improved listing.
Maybe your website needs re-writing or refreshing, blogs keep slipping down your long ‘to do’ list, your emails need excitement and those social media posts are crying out for more followers. Whatever copy you’re missing or simply isn’t working, right down to a strapline, please get in touch. I’ve worked with brands both great and small and my recent projects tell their story.
Maarit Lilley Copywriting – My Approach
Questions, questions (asked nicely, of course) – that’s the way I get to the heart of your business and your backstory when I receive a contact email. If you don’t have a marketing brief, I can send you a short questionnaire and set up a discovery meeting. From there I’ll create a scope of work and estimate which will vary depending on the type of copy, time involved and any research you need. As a price guide (because being British we don’t like to ask) reviewing an existing website and refreshing the Home and About pages costs from £350 while a blog writing package including two 500-700-word blogs (with keyword and topic research) starts from £175 per month. Please browse the Services menu for the type of copywriting you need most.
“Brand appeal is a concept Maarit truly understands. She has a lively, creative style and quickly grasps how to engage a particular consumer audience. I’ve really valued her input across a range of projects”
Serena de Morgan – Global Client Services Director (former), Ketchum PR